IN GOOD COMPANY

Real growth, real brands

The North Face has always stood for exploration — both outdoors and within the brand itself. My work focused on redefining how legacy and innovation could coexist, creating frameworks for new product categories and modern consumer connection.

Make it stand out.

At Halfdays, we set out to rewrite the rules of women’s outdoor apparel — to make performance feel modern, confident, and fun. This campaign captures that vision: thoughtful design, technical craft, and a brand built by and for women who own the mountain.