With over a decade of experience leading product and merchandising strategy, we’ve partnered with brands ranging from heritage outdoor giants to fast-growing DTC startups. Our work bridges product, brand, and financial goals — turning creative vision into sustained momentum.

We don’t just build strategy — we build traction.

• Drove a 152% revenue increase over 6 months through targeted SKU optimization and pricing architecture.

• Launched 1,000+ products across 9+ categories, balancing innovation with merchandising discipline.

• Led 50+ seasonal line plans, aligning cross-functional teams from concept to sell-in.

• Built positioning frameworks that unlocked 400+ new retail doors, boosted DTC conversion by 62%, and clarified brand story across marketing and product.

Clients come to us for clarity — and stay for growth.
We combine systems thinking with creative fluency — helping teams scale with focus, confidence, and purpose.