Clarify your foundation. Align brand, audience, and product direction.
A focused engagement to define your brand’s voice, audience, and whitespace opportunity — and translate it into a compelling product and creative direction. We connect story to strategy so you can scale with intention.

Deliverables:

• Brand positioning framework

• Target customer profiles and whitespace map

• Alignment across brand, product, and creative

Build the line. Balance creativity and commercial strategy.
A deep dive into your product architecture, pricing strategy, and category opportunities. We map hero categories, a long-range SKU roadmap, and a clear plan for growth — grounded in brand identity and consumer use cases.

Deliverables:

• Category architecture & pricing ladder

• SKU strategy & 3-year product vision

• Creative and commercial guardrails

Plan and optimize season over season.
An ongoing partnership to plan, review, and refine each season. We help you forecast, edit, and make confident merchandising decisions as you scale, staying aligned to your brand’s long-term goals.

Deliverables:

• Seasonal line plan & calendar support

• Forecasting guidance

• Merch reviews and optimization checkpoints

Fractional product leadership to guide smart, scalable growth.
An ongoing engagement for founders who want experienced product and merchandising support without a full-time hire. Acting as your fractional Head of Product, we offer strategic oversight, decision support, and line reviews to help you scale with clarity and confidence.

Deliverables:

• Monthly strategy sessions

• Assortment planning and feedback

• Ongoing support across product, merchandising, and growth decisions